Resources

This section offers a comprehensive suite of tips and tricks to help PR professionals integrate video media into their digital marketing strategies. These informative video tools highlight various aspects of my research and interview findings, providing valuable insights and best practices for successful video content creation and implementation.

Whether you're a seasoned PR professional or just starting out, these tools are designed to help you stay ahead of the curve, using video content to its fullest capabilities in your digital marketing strategy!

Looking to get your brand started with video content strategy on social media? This tool provides step-by-step guidance on how to effectively use video as a tool in digital PR. Here, I offer key insights and tips on selecting the right platforms, creating compelling stories, and optimizing for success.

Struggling with what type of video media is best for your brand? This tool provides a breakdown of the top five types of videos used in successful online marketing campaigns. You’ll be able to craft an effective video strategy that can take your brand to the next level in no time.

Collating observations from my research interview series, coupled with my own experience as a video content professional, this tool compiles a list of the best video settings for social media when getting started with digital PR, maximizing brand-to-consumer impact.